Veritasium‘s Derek Muller made me think about the value of having a Facebook Fan Page. How does that page contribute to an online presence if you have to pay for every post to be seen by your fans? Fans that already have said they’d like to see your page. Even a page like Veritasium with over 109K fans and a lot of interaction sees his views drop by the day.

Do authors need to pay to reach their fans? Or should they concentrate on writing good books?